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Succeeding at new businesses : a matrix to measure flexibility
Burns, David J. - In: Journal of business strategy 35 (2014) 5, pp. 23-30
Persistent link: https://www.econbiz.de/10010469350
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Consumer warfare: implications for marketing strategy
Burns, David J.; Warren, Homer B. - In: Journal of business strategy 29 (2008) 6, pp. 44-52
Persistent link: https://www.econbiz.de/10008136422
Cover Image
Consumer warfare : implications for marketing strategy
Burns, David J.; Warren, Homer B. - In: Journal of business strategy 29 (2008) 6, pp. 44-52
Persistent link: https://www.econbiz.de/10003799133