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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.; Brown McCabe, Deborah; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.; McCabe, Deborah Brown; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10009884942
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The effect of organizational context on entrepreneurial strategies in franchising
Falbe, Cecilia M.; Dandridge, Thomas C.; Kumar, Ajith - In: Journal of business venturing 14 (1999) 1, pp. 125-140
Persistent link: https://www.econbiz.de/10001355238
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Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis
Kumar, Ajith - In: Journal of marketing research : JMR 24 (1987) 4, pp. 396-403
Persistent link: https://www.econbiz.de/10001036429
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The Effect of Organizational Context on Entrepreneurial Strategies in Franchising - This study addresses the role of entrepreneurial activities in franchising systems. The study ex...
Falbe, Cecilia M.; Dandridge, Thomas C.; Kumar, Ajith - In: Journal of business venturing 14 (1999) 1, pp. 125
Persistent link: https://www.econbiz.de/10006990426
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MARKOR: A Measure of Market Orientation Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing
Kohli, Ajay K.; Jauorski, Bernard J.; Kumar, Ajith; … - In: Journal of marketing research : JMR 30 (1993) 4, pp. 478-493
Persistent link: https://www.econbiz.de/10006690576
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Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
Dillon, William R.; Kumar, Ajith; Smith de Borrero, Melinda - In: Journal of marketing research : JMR 30 (1993) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10006690608
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Exploring the structural characteristics of consumers' knowledge
Walker, Beth A.; Celsi, Richard; Olson, Jerry - 1986
Persistent link: https://www.econbiz.de/10004754244
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Modeling Individual Preference Evolution and Choice in a Dynamic Group Setting
Chandrashekaran, Murali; Walker, Beth A.; Ward, James C.; … - In: Journal of marketing research : JMR 33 (1996) 2, pp. 211-223
Persistent link: https://www.econbiz.de/10006676403
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Meta-Analysis With Heteroscedastic Effects
Chandrashekaran, Murali; Walker, Beth A. - In: Journal of marketing research : JMR 30 (1993) 2, pp. 246-255
Persistent link: https://www.econbiz.de/10006690593