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~isPartOf:"Journal of business venturing"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Working Series in marketing research"
~person:"Dillon, William R."
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Market research
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Dillon, William R.
Kumar, Ajith
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Journal of business venturing
Journal of marketing research : JMR
Working Series in marketing research
Journal of Business Research
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis
Kumar, Ajith
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 396-403
Persistent link: https://www.econbiz.de/10001036429
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2
Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
Dillon, William R.
;
Kumar, Ajith
;
Smith de Borrero, Melinda
- In:
Journal of marketing research : JMR
30
(
1993
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10006690608
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