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Journal of business venturing
The journal of personal selling & sales management : JPSSM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of personal selling & sales management : JPSSM
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Journal of the Academy of Marketing Science
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Legitimate incongruity : Strategic positioning within hybrid categories
Alexiou, Kostas
;
Johnson, Jennifer Wiggins
;
Fourkan, Md
- In:
Journal of business venturing
39
(
2024
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10015065175
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