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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
143
Relationship marketing
143
Business-to-business marketing
139
B-to-B-Marketing
137
Lieferantenmanagement
94
Supplier relationship management
94
Marketing theory
70
Marketingtheorie
70
industrial marketing
56
business marketing
54
Marketing
50
Consumer behaviour
49
Konsumentenverhalten
49
Marketing management
48
Marketingmanagement
48
USA
36
United States
36
Customer satisfaction
26
Kundenzufriedenheit
26
Customer integration
24
Kundenintegration
24
Bibliometrics
22
Bibliometrie
22
Salespeople
18
Verkaufspersonal
18
Brand management
17
Confidence
17
Vertrauen
17
Brand image
16
Dienstleistungsqualität
16
Innovation
16
Markenimage
16
Service quality
16
Social Web
16
Social web
16
Theorie
16
Theory
16
Betriebliche Wertschöpfung
15
Customer value
15
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17
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Anisimova, Tatiana
1
Breitsohl, Jan Christian
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Ching, Lim Ai
1
Collinger, Tom
1
Davey, Bill
1
De Villiers, Jacobus Christiaan
1
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1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
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1
Garrod, Brian
1
Herbst, Frederick Jacobus
1
Johnson, Lester W.
1
Khanyapuss Punjaisri
1
Leckie, Civilai
1
Long, Yu
1
Malthouse, Edward C.
1
Maslowska, Ewa
1
Matanda, Margaret Jekanyika
1
Mavondo, Felix
1
McShane, Lindsay
1
Morgan-Thomas, Anna
1
Ndubisi, Nelson Oly
1
Nyadzayo, Munyaradzi
1
O'Sullivan, Stephen R.
1
Pancer, Ethan
1
Parker, Kevin R.
1
Pedersen, Per Egil
1
Poole, Maxwell
1
Rudd, John
1
Schmidt, Holger J.
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Solem, Birgit Andrine Apenes
1
Steenkamp, Pieter
1
Terblanche-Smit, Marlize
1
Thomas, Robert
1
Tseng, Timmy H.
1
Veloutsou, Cleopatra
1
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1
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Journal of business-to-business marketing
Journal of marketing management : MM
Journal of business research : JBR
140
Journal of retailing and consumer services
103
The journal of product & brand management
103
The journal of brand management : an international journal
86
Industrial marketing management : the international journal for industrial and high-tech firms
71
International journal of hospitality management
42
SpringerLink / Bücher
40
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
27
Cogent business & management
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
24
Journal of strategic marketing
24
International journal of contemporary hospitality management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
The journal of business & industrial marketing
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
European journal of marketing
13
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Business horizons
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of service management
12
The journal of consumer marketing
12
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
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ECONIS (ZBW)
17
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1
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
2
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
3
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
4
An investigation of B-to-B brand value : evidence from manufacturing SMEs in Taiwan
Yieh, Kaili
;
Yeh, Ching-Hsuan
;
Tseng, Timmy H.
;
Wang, …
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011873886
Saved in:
5
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
6
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
7
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
8
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
9
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
10
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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