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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay; Pancer, Ethan; Poole, Maxwell - In: Journal of business-to-business marketing 26 (2019) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
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Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter; Herbst, Frederick Jacobus; De … - In: Journal of business-to-business marketing 27 (2020) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
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Market identification to generation : a practice theory market orientation
Hawkins, Matthew A. - In: Journal of strategic marketing 23 (2015) 2, pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
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The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Michela; … - In: Journal of strategic marketing 26 (2018) 8, pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
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Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya; Mishra, Prashant - In: Journal of strategic marketing 25 (2017) 5/6, pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
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An investigation of B-to-B brand value : evidence from manufacturing SMEs in Taiwan
Yieh, Kaili; Yeh, Ching-Hsuan; Tseng, Timmy H.; Wang, … - In: Journal of business-to-business marketing 25 (2018) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011873886
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Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana; Mavondo, Felix - In: Journal of business-to-business marketing 21 (2014) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10010343524