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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
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How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae; King, Karen Whitehill; Yoon, Hye Jun - In: Journal of promotion management : JPM 16 (2010) 3, pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
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Cultural issues in crisis communication : a comparative study of messages chosen by South Korean and US print media
Wertz, Emma K.; Kim, Sora - In: Journal of communication management : an international … 14 (2010) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10003949167