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The effect of message features on donations in donation-based crowdfunding
Jang, Hyunkyu; Chu, Wujin - In: Journal of consumer behaviour 21 (2022) 6, pp. 1464-1477
Persistent link: https://www.econbiz.de/10013461164
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The effect of adding focal-goal similar versus dissimilar attributes on convergence product purchase decision : the role of relational and item-specific elaboration style
Lee, Juyon; Chu, Wujin - In: Journal of consumer behaviour 21 (2022) 2, pp. 296-309
Persistent link: https://www.econbiz.de/10013177821