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From individual to household decision-making : a practical perspective on the base of the pyramid consumer
Lappeman, James
;
Bundwini, Nqobile
;
Chikweche, Tendai
- In:
Journal of consumer behaviour
23
(
2024
)
6
,
pp. 2897-2912
Persistent link: https://www.econbiz.de/10015116831
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