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Millennials' brand legitimacy judgements amid a global crisis : a deeply rooted affair
Nkuna, Khanyisa Brenda; Erasmus, Alet C.; Olivier, Johan - In: Journal of consumer behaviour 23 (2024) 4, pp. 1701-1719
Persistent link: https://www.econbiz.de/10014633739
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All we crave is pleasure! : the motivation behind millennial men's clothing store choices when purchasing semi-formal/smart workwear for themselves
Diedericks, Lizette; Erasmus, Alet C.; Donoghue, Suné - In: Journal of consumer behaviour 23 (2024) 4, pp. 1871-1888
Persistent link: https://www.econbiz.de/10014633911