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Customer retention : exploring the effects of relationship layers and perceived indifference
Quach, Sara - In: Journal of consumer behaviour 21 (2022) 3, pp. 543-553
Persistent link: https://www.econbiz.de/10013275507
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Understanding high-involvement product purchase through an innovative machine learning approach : a case of housing type choice
Arachchige, Jaliya Amarasinghe; Quach, Sara; Roca, Eduardo - In: Journal of consumer behaviour 21 (2022) 5, pp. 1057-1074
Persistent link: https://www.econbiz.de/10013413121
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The effect of AI quality on customer experience and brand relationship
Nguyen, Mai; Quach, Sara; Patamaporn Thaichon - In: Journal of consumer behaviour 21 (2022) 3, pp. 481-493
Persistent link: https://www.econbiz.de/10013275503
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Service-dominant logic and customer engagement based value proposition framework in peer-to-peer accommodation : a two-study approach
Ashaduzzaman, Md; Thaichon, Park; Weaven, Scott; … - In: Journal of consumer behaviour 23 (2024) 6, pp. 3232-3252
Persistent link: https://www.econbiz.de/10015117064