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The Oscars : friends and foes for millennials
Fine, Monica B.; Gironda, John T.; Petrescu, Maria; … - In: Journal of consumer behaviour 21 (2022) 6, pp. 1494-1505
Persistent link: https://www.econbiz.de/10013461171
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MV-QUAL: a tool for understanding decisions to purchase virtual products in the metaverse
Cadet, Fabienne; Gironda, John T.; O'Leary, Kathleen Bay; … - In: Journal of consumer behaviour 23 (2024) 6, pp. 3112-3131
Persistent link: https://www.econbiz.de/10015117038
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Exploring AI technology and consumer behavior in retail interactions
Petrescu, Maria; Krishen, Anjala S.; Gironda, John T.; … - In: Journal of consumer behaviour 23 (2024) 6, pp. 3132-3151
Persistent link: https://www.econbiz.de/10015117040