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Journal of consumer behaviour
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Should I adopt an integrated virtual clinic? : a dual-factor theory perspective
Shankar, Amit
;
Kumar, Aman
;
Yadav, Rambalak
;
Misra, Pooja
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 357-371
Persistent link: https://www.econbiz.de/10014507238
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Gamification and neuromarketing : a unified approach for improving user experience
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Shankar, Amit
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 218-228
Persistent link: https://www.econbiz.de/10014468184
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