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Country-of-origin, region-of-origin or terroir branding to entice premium price? : the curious case of geographic place origin construal and psychic distance
Tarabashkina, Liudmila
;
Schepis, Daniel
;
Purchase, Sharon
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 2093-2109
Persistent link: https://www.econbiz.de/10014633942
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