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Determinants of followers' purchase intentions toward brands endorsed by social media influencers : findings from PLS and fsQCA
Foroughi, Behzad; Iranmanesh, Mohammad; Nilashi, Mehrbakhsh - In: Journal of consumer behaviour 23 (2024) 2, pp. 888-914
Persistent link: https://www.econbiz.de/10014507478
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Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention : alternative attractiveness as moderator
Nikbin, Davoud; Thineletchemy Aramo; Iranmanesh, Mohammad; … - In: Journal of consumer behaviour 21 (2022) 3, pp. 494-508
Persistent link: https://www.econbiz.de/10013275504