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Customer experience in coffee stores : a multidisciplinary neuromarketing approach
Rancati, Gaia
;
Nguyen, Thao
;
Fowler, Danae
;
Mauri, Maurizio
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014468186
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