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Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin; Lee, Jongmin; Han, Jeong Yeob; Ko, Youngjee - In: Journal of consumer behaviour 22 (2023) 5, pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
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Positive social comparison mechanism based on social comparison theory : independency and interdependency on SNS in younger generation in Korea
Kim, Hana; Kim, Songmi; Lee, Heejung - In: Journal of consumer behaviour 23 (2024) 3, pp. 1406-1417
Persistent link: https://www.econbiz.de/10014575883
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How to survive in advertisement flooding : the effects of schema-product congruity and attribute relevance on advertisement attitude
Lee, Jihyeon; Kim, Hanku - In: Journal of consumer behaviour 21 (2022) 2, pp. 214-230
Persistent link: https://www.econbiz.de/10013177506