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Consumer behaviour
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Journal of consumer behaviour
International journal of bank marketing
7
International Journal of Bank Marketing
5
Management and information technology in the digital era : challenges and perspectives
4
Springer eBook Collection
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Palgrave Studies of Marketing in Emerging Economies
3
Palgrave studies of marketing in emerging economies
3
Cogent Business & Management
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Emerald points
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European Sport management quarterly : ESMQ
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Journal of family business management : JFBM
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Research Agenda Working Papers
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Routledge studies in marketing
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Strategic corporate communication in the digital age
2
The journal of services marketing
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Advanced series in management
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Asia Pacific Journal of Marketing and Logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Contemporary issues in social media marketing
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Contextual evolution across markets, disciplines and sectors
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Designing and communicating experience
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Emerald Points Ser.
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Emerald insight
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
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Journal of Consumer Behaviour
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Journal of Enterprising Communities: People and Places in the Global Economy
1
Journal of Family Business Management
1
Journal of Open Innovation: Technology, Market, and Complexity
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Journal of Product & Brand Management
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Journal of Services Marketing
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Journal of global fashion marketing : JGfM
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Journal of marketing for higher education
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Journal of open innovation : technology, market, and complexity
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Tomeito or Tomahto : exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants
Sattarapu, Praveen Kumar
;
Wadera, Deepti
;
Nguyen Phong …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 278-298
Persistent link: https://www.econbiz.de/10014507220
Saved in:
2
Transport and mobility decisions of consumers with disabilities
Mogaji, Emmanuel
;
Bosah, Genevieve
;
Nguyen Phong Nguyen
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 422-438
Persistent link: https://www.econbiz.de/10014251311
Saved in:
3
Consumer behavior in the metaverse
Kaur, Jaspreet
;
Mogaji, Emmanuel
;
Paliwal, Manisha
; …
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1720-1738
Persistent link: https://www.econbiz.de/10014633742
Saved in:
4
Bridging the digital divide : consumer engagement with transportation payment apps in emerging economies
Farinloye, Temitope
;
Omotoye, Oluwatobi
;
Oginni, Adeyemi
; …
- In:
Journal of consumer behaviour
23
(
2024
)
6
,
pp. 3011-3029
Persistent link: https://www.econbiz.de/10015117005
Saved in:
5
How generative AI is (will) change consumer behaviour : postulating the potential impact and implications for research, practice, and policy
Mogaji, Emmanuel
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
5
,
pp. 2379-2389
Persistent link: https://www.econbiz.de/10015114619
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