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Changing nature of consumer values toward negative word of mouth : voice and risk avoidance as moderators
Wako, Ali
;
Fatima, Johra Kayeser
;
Johns, Raechel
- In:
Journal of consumer behaviour
24
(
2025
)
1
,
pp. 455-469
Persistent link: https://www.econbiz.de/10015333946
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