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Enhancing knowledge development in marketing ; Vol. 21
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Exploring an incongruence frame for online reviews
Sugathan, Praveen
;
Sudhir, Subin
;
Ramachandran, Rahul
- In:
Journal of consumer behaviour
23
(
2024
)
6
,
pp. 2913-2932
Persistent link: https://www.econbiz.de/10015116975
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