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Creating a metaverse-me: exploring the consumer avatar creation process
Taylor, Alex; Hook, Margurite; Carlyle, Tanya; Carlson, … - In: Journal of consumer behaviour 23 (2024) 6, pp. 2846-2861
Persistent link: https://www.econbiz.de/10015116800
Cover Image
Creating a metaverse-me : exploring the consumer avatar creation process
Taylor, Alex; Hook, Margurite; Carlyle, Tanya; Carlson, … - In: Journal of consumer behaviour 23 (2024) 6, pp. 2846-2861
Persistent link: https://www.econbiz.de/10015116802
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A new walk in the future of the metaverse : marketing implications for consumer behavior
Spais, George; Jain, Varsha; Dwivedi, Yogesh K.; … - In: Journal of consumer behaviour 24 (2025) 2, pp. 860-865
Persistent link: https://www.econbiz.de/10015334459