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The mere possession effect of shareable digital coupons : the mediating role of anticipated self-enhancement
Zhang, Sha
;
Vries, Eline L. E. de
;
Ding, Aihui
- In:
Journal of consumer behaviour
22
(
2023
)
1
,
pp. 122-134
Persistent link: https://www.econbiz.de/10014251206
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