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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Sales promotion
5
Verkaufsförderung
5
Consumer behaviour
4
Advertising
1
Advertising effects
1
Arousal
1
Bewertung
1
Beziehungsmarketing
1
Brand image
1
Children
1
Evaluation
1
Hedonic and utilitarian purchases
1
Hedonic price index
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Hedonischer Preisindex
1
Hyperopia
1
Justification
1
Kinder
1
Linguistic framing
1
Linguistics
1
Linguistik
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Markenimage
1
Preismanagement
1
Pricing strategy
1
Product evaluation
1
Questions
1
Relationship marketing
1
Sales promotions
1
Self-control
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Social psychology
1
Social relations
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Soziale Beziehungen
1
Sozialpsychologie
1
Statements
1
USA
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United States
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Utilitarianism
1
Utilitarismus
1
Viral marketing
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Virales Marketing
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Article in journal
Aufsatz in Zeitschrift
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English
4
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Barone, Michael J.
1
Boland, Wendy Attaya
1
Connell, Paul M.
1
Erickson, Lance-Michael
1
Hagtvedt, Henrik
1
Kivetz, Ran
1
Roy, Tirthankar
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Zheng, Yuhuang
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of retailing and consumer services
51
Journal of business research : JBR
25
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
Journal of marketing research : JMR
13
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
Quantitative marketing and economics : QME
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
American journal of agricultural economics
3
Australasian marketing journal
3
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ECONIS (ZBW)
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1
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
2
The effects of promotions on hedonic versus utilitarian purchases
Kivetz, Ran
;
Zheng, Yuhuang
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10011771825
Saved in:
3
The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
Saved in:
4
Children's response to sales promotions and their impact on purchase behavior
Boland, Wendy Attaya
;
Connell, Paul M.
;
Erickson, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 272-279
Persistent link: https://www.econbiz.de/10009569966
Saved in:
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