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How does drug and supplement marketing affect a healthy lifestyle?
Bolton, Lisa E.; Reed, Americus, II; Volpp, Kevin G.; … - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 713-726
Persistent link: https://www.econbiz.de/10003724563
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Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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The impact of add-on features on consumer product evaluations
Bertini, Marco; Ofek, Elie; Ariely, Dan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10003860907
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The consumption of performance
Deighton, John - In: Journal of consumer research : JCR ; an … 19 (1992) 3, pp. 362-372
Persistent link: https://www.econbiz.de/10001136787
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How do young children learn to be consumers? : A script-processing approach
Peracchio, Laura A. - In: Journal of consumer research : JCR ; an … 18 (1992) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10001119382
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The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard - In: Journal of consumer research : JCR ; an … 19 (1992) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
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Special section on advertising effects
In: Journal of consumer research : JCR ; an … 17 (1990) 2, pp. 160-236
Persistent link: https://www.econbiz.de/10001097310
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The effects of background music in advertising : a reassessment
Kellaris, James J. - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 113-118
Persistent link: https://www.econbiz.de/10001098508
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The effect of goal-setting and daily electronic feedback on in-home energy use
Houwelingen, Jeannet H. van - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 98-105
Persistent link: https://www.econbiz.de/10001098509