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Betriebliche Wertschöpfung
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Value creation
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value creation
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Journal of creating value
Journal of marketing
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Journal of the Academy of Marketing Science
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International journal of production research
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Journal of marketing research : JMR
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Legends in marketing
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Production and Operations Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MIT sloan management review
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Review of marketing research
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Business strategy and the environment
4
Darden Case
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Handbook of research on customer equity in marketing
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Homo oeconomicus
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International journal of production economics
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International journal of quality & reliability management
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Marketing accountability for marketing and non-marketing outcomes
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IEEE transactions on engineering management : EM
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Journal of modelling in management
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Journal of world business : JWB
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Lecture Notes in Information Systems and Organisation
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Conceptualizing value creation in the platform era
Wichmann, Julian R. K.
;
Reinartz, Werner J.
; …
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Saved in:
2
Value creation and value appropriation
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10014581497
Saved in:
3
Special Issue: defining and measuring value
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014581519
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