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Design science and marketing : a perfect couple
Henseler, J.; Schmidt, Holger J.; Redler, Jörn - In: Journal of creating value 9 (2023) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10014582512
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Special Issue: design science and marketing : a perfect couple
Henseler, J. (ed.); Schmidt, H. J. (ed.); Redler, J. (ed.) - 2023
Persistent link: https://www.econbiz.de/10014581549
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How the creative class co-creates a city's brand identity : a qualitative study
Rodrigues, Clarinda; Schmidt, Holger - In: Journal of creating value 7 (2021) 1, pp. 19-43
Persistent link: https://www.econbiz.de/10014580935