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~isPartOf:"Journal of current issues and research in advertising"
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Journal of current issues and research in advertising
Journal of business research : JBR
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International Journal of Bank Marketing
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Journal of Business Research
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Psychology & marketing
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European Journal of Marketing
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The journal of brand management : an international journal
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Asia Pacific Journal of Marketing and Logistics
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic marketing and retailing : IJEMR
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International marketing in the fast changing world
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Journal of Product & Brand Management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of electronic commerce research : JECR
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Journal of financial services marketing : JFSM
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Journal of internet commerce
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Journal of marketing communications
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Journal of marketing education : JME
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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The international journal of bank marketing : IJBM
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The journal of business & industrial marketing
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The journal of consumer marketing
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The journal of product & brand management
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The journal of services marketing
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Advertising in developing and emerging countries : the economic, political and social context
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Asia Pacific journal of marketing and logistics
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Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference [on Business & Economics ... held at the Faculty of Economics of the University of Florence in the month of October 2008]
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Pharmaceutical and Healthcare Marketing
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International journal of advertising : the review of marketing communications
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International journal of organizational analysis
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International journal of sport management and marketing : IJSMM
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Assessing the usefulness of taxonomies of visual rhetorical figures
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012243126
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2
Creative advertising executions encourage the processing advantages of product familiarity
Huhmann, Bruce A.
;
Limbu, Yam B.
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 206-228
Persistent link: https://www.econbiz.de/10012245040
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