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How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong; Kim, Jihye - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
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Expertise and playfulness of social media influencers
Kim, Minseong; Baek, Tae Hyun - In: Journal of current issues and research in advertising 46 (2025) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10015413421