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The ultimate cliffhanger : campaign strategies and extreme drinking rituals for turning 21
Wolburg, Joyce M.; Gilkerson, Nathan - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10012243097
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Playing the game (or not) : how Ukraine and the United States navigate the hostile regulatory environment for alcohol advertising
Venger, Olesya; Wolburg, Joyce M. - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 291-314
Persistent link: https://www.econbiz.de/10012243134
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Communicating with college student nondrinkers : using the six-segment message strategy wheel to create advertising messages that resonate
Wolburg, Joyce M.; Haley, Eric John - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10014514645