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Building the future of digital advertising one block at a time : how blockchain technology can change advertising practice and research
Yun, Joseph T.; Strycharz, Joanna - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10014234460
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Advertising role of CSR and strategic investment in R&D : evidence from the biohealth industry
Bae, Jongwan; Oh, Hannah; Kim, Seungbeom - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 105-121
Persistent link: https://www.econbiz.de/10014234470
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Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong; Voorveld, Hilde; Boerman, Sophie C. - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
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AI-driven contextual advertising : toward relevant messaging without personal data
Häglund, E.; Björklund, J. - In: Journal of current issues and research in advertising 45 (2024) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10015191718
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Computational advertising for meaningful brands, the public purpose, and a sustainable ecology : a call for research into a systems approach and modeling applications of llms in marketing and advertising
Pearson, Stewart - In: Journal of current issues and research in advertising 45 (2024) 3, pp. 357-367
Persistent link: https://www.econbiz.de/10015191722
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Guilty displeasures? : how Gen-Z women perceive (in)authentic femvertising messages
Buckley, Anna Christine; Yannopoulou, Natalia; Gorton, … - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 388-401
Persistent link: https://www.econbiz.de/10015191738
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Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter; … - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
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The role of perceived surveillance and privacy cynicism in effects of multiple synced advertising exposures on brand attitude
Segijn, Claire M.; Kim, Eunah; Ooijen, Iris van - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 506-522
Persistent link: https://www.econbiz.de/10015191748
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Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark; Stern, Lesa A.; John, Kevin K.; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
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Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing; Choi, Chang Won; Wu, Linwan; Morris, … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012821765