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~isPartOf:"Journal of current issues and research in advertising"
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Advertising
66
Werbung
66
Advertising effects
63
Werbewirkung
63
Consumer behaviour
45
Konsumentenverhalten
45
Internet marketing
20
Online-Marketing
20
Social Web
14
Social web
14
Emotion
11
Brand management
10
Markenführung
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Corporate Social Responsibility
7
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Brand image
6
Coronavirus
6
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Markenartikel
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Corporate disclosure
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Influencer
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Television advertising
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Schauster, Erin
4
Haley, Eric John
3
Stafford, Marla Royne
3
Wen, Taylor Jing
3
Belobrovkina, Evgeniia
2
Callister, Mark
2
Chen, Huan
2
Feng, Yang
2
Gangadharbatla, Harsha
2
Ham, Chang-Dae
2
Holiday, Steven
2
Huh, Jisu
2
Kemp, Deena
2
Lee, Seungae
2
Lee, Yoon-Joo
2
Morris, Jon D.
2
Morton, Cynthia R.
2
Mueller, Sophia
2
Neill, Marlene S.
2
Nelson, Michelle R.
2
Phillips, Barbara J.
2
Pittman, Matthew
2
Pounders, Kathrynn
2
Rodgers, Shelly
2
Sar, Sela
2
Stern, Lesa A.
2
Villegas, Jorge
2
Wolburg, Joyce M.
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Xie, Quan
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Yang, Jing
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Ahn, Hoyoung
1
Anghelcev, George
1
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Bae, Mikyeung
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Baek, Tae Hyun
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Bashir, Aqsa
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Battocchio, Ava Francesca
1
Ben Saad, Sihem
1
Bennett, Delancy
1
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Journal of current issues and research in advertising
Journal of advertising research
486
Journal of business research : JBR
408
Journal of advertising : official publication of the American Academy of Advertising
324
International journal of advertising : the quarterly review of marketing communications
300
International journal of advertising : the review of marketing communications
300
Journal of marketing communications
269
Journal of advertising
204
Journal of retailing and consumer services
189
Psychology & marketing
181
Marketing science
176
Journal of promotion management : JPM
172
SpringerLink / Bücher
150
European Journal of Marketing
148
Journal of Consumer Marketing
137
Young consumers : insight and ideas for responsible marketers
122
European journal of marketing : EJM
116
Management science : journal of the Institute for Operations Research and the Management Sciences
116
Journal of marketing research : JMR
115
Journal of promotion management : innovations in planning and applied research
115
Journal of marketing
107
International journal of internet marketing and advertising : IJIMA
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of current issues and research in advertising : JCIRA
96
Health marketing quarterly
90
Young Consumers
89
Marketing : ZFP ; journal of research and management
86
NBER working paper series
86
Marketing letters : a journal of research in marketing
83
European journal of operational research : EJOR
82
Journal of historical research in marketing
79
Marketing Science
72
Jahrbuch der Absatz- und Verbrauchsforschung
71
NBER Working Paper
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Working paper / National Bureau of Economic Research, Inc.
68
International journal of industrial organization
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Marketing intelligence & planning
65
Asia Pacific journal of marketing and logistics
64
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ECONIS (ZBW)
89
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89
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1
Effects of disclosure, placement type, and ad-context congruence on brand and
advertising
recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
Saved in:
2
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
Saved in:
3
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
4
Brand placement in emotional scenes : excitation transfer or direct affect transfer?
Mitchell, Talé A.
;
Nelson, Michelle R.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 206-219
Persistent link: https://www.econbiz.de/10012242980
Saved in:
5
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
6
Exposure to presidential candidate
advertising
on television, website, and social media during 23 days of the 2016 primary
Thorson, Esther
;
Tham, Samuel M.
;
Chen, Weiyue
;
Kanuri, …
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012243114
Saved in:
7
Advertising
in the times of COVID : a tight-loose analysis of pandemic-related tv commercials
Morton, Cynthia R.
;
Dodoo, Naa Amponsah
;
Villegas, Jorge
; …
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10014289751
Saved in:
8
AI-driven contextual
advertising
: toward relevant messaging without personal data
Häglund, E.
;
Björklund, J.
- In:
Journal of current issues and research in advertising
45
(
2024
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10015191718
Saved in:
9
Evaluating the reliability and validity of practitioners and consumers'
advertising
creativity assessments
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
Saved in:
10
The role of perceived surveillance and privacy cynicism in effects of multiple synced
advertising
exposures on brand attitude
Segijn, Claire M.
;
Kim, Eunah
;
Ooijen, Iris van
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 506-522
Persistent link: https://www.econbiz.de/10015191748
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