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~isPartOf:"Journal of current issues and research in advertising"
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Journal of current issues and research in advertising
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of advertising : the quarterly review of marketing communications
6
ERIM report series research in management
5
Advertising in new formats and media : current research and implications for marketers
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising
4
Journal of marketing communications
4
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
3
The journal of brand management : an international journal
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European Advertising Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing
2
Advances in advertising research
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Behavioral science in the wild
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
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Digital advertising : theory and research
1
European Journal of Marketing
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Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Journal of Consumer Research
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Journal of Economic Psychology
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of behavioral decision making
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service management
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Marketing-mix strategies - product strategy and promotion strategy
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Online Information Review
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Societies
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SpringerLink / Bücher
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
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