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Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory
Park, Sun-Young; Yim, Mark Yi-Cheon - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10012244980
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Process or outcome focus? : understanding the impact of future time perspective on advertising effectiveness
Wu, Linwan; Park, Sun-Young; Ju, Ilyoung - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 62-82
Persistent link: https://www.econbiz.de/10012483550