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Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki; Lalwani, Ashok K.; Vargas, Patrick T.; … - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10012483553
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Gym membership programs : image motivation and conditional discount framing
Pan, Xiaofei; Yoon, Sukki - In: Journal of current issues and research in advertising 43 (2022) 3, pp. 301-318
Persistent link: https://www.econbiz.de/10013358834