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~isPartOf:"Journal of current issues and research in advertising"
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Journal of current issues and research in advertising
Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of wine business research : IJWBR
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International Journal of Wine Business Research
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International journal of advertising : the quarterly review of marketing communications
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Journal of Global Scholars of Marketing Science
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Electronic word of mouth as a promotional technique : new insights from social media
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Achieving strategic digital integration : views from experienced New York City advertising agency professionals
Childers, Courntey Carpenter
;
Haley, Eric John
; …
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
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