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~isPartOf:"Journal of current issues and research in advertising"
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Journal of current issues and research in advertising
Journal of retailing and consumer services
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Corporate Communications: An International Journal
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How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
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Expertise and playfulness of social media influencers
Kim, Minseong
;
Baek, Tae Hyun
- In:
Journal of current issues and research in advertising
46
(
2025
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10015413421
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