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~isPartOf:"Journal of current issues and research in advertising"
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Advertising
62
Werbung
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Advertising effects
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Consumer behaviour
28
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Internet marketing
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Online-Marketing
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64
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Schauster, Erin
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Haley, Eric John
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Belobrovkina, Evgeniia
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Callister, Mark
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Ham, Chang-Dae
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Holiday, Steven
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Morton, Cynthia R.
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Journal of current issues and research in advertising
Journal of business research : JBR
334
Journal of advertising research
267
International journal of advertising : the review of marketing communications
256
Journal of retailing and consumer services
235
International journal of advertising : the quarterly review of marketing communications
201
Journal of advertising
199
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
178
Marketing science
148
Journal of promotion management : JPM
144
Management science : journal of the Institute for Operations Research and the Management Sciences
130
European journal of operational research : EJOR
111
Journal of marketing research : JMR
109
Journal of marketing
108
American journal of agricultural economics
106
SpringerLink / Bücher
106
European journal of marketing : EJM
104
NBER working paper series
104
Tourism management : research, policies, practice
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of promotion management : innovations in planning and applied research
94
Journal of travel and tourism marketing
91
Psychology & marketing
88
Journal of international consumer marketing
86
Working paper / National Bureau of Economic Research, Inc.
85
NBER Working Paper
84
Asia Pacific journal of marketing and logistics
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of historical research in marketing
79
Journal of retailing
75
International marketing review
71
International journal of industrial organization
68
Journal of current issues and research in advertising : JCIRA
68
Journal of global marketing
68
Marketing letters : a journal of research in marketing
68
Health marketing quarterly
67
International journal of internet marketing and advertising : IJIMA
66
The journal of consumer marketing
66
Jahrbuch der Absatz- und Verbrauchsforschung
64
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ECONIS (ZBW)
64
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1
Influencer marketing between mothers : the impact of disclosure and visual brand promotion
Holiday, Steven
;
Densley, Rebecca L.
;
Norman, Mary S.
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012623603
Saved in:
2
Country-of-origin effects and consumer evaluations of ads within the context of economic crises
Bennett, Aronté M.
;
Kozup, John
;
Taylor, Charles Raymond
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10012242895
Saved in:
3
Building the future of digital advertising one block at a time : how blockchain technology can change advertising practice and research
Yun, Joseph T.
;
Strycharz, Joanna
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10014234460
Saved in:
4
Advertising role of CSR and strategic investment in R&D : evidence from the biohealth industry
Bae, Jongwan
;
Oh, Hannah
;
Kim, Seungbeom
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 105-121
Persistent link: https://www.econbiz.de/10014234470
Saved in:
5
Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong
;
Voorveld, Hilde
;
Boerman, Sophie C.
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
Saved in:
6
AI-driven contextual advertising : toward relevant messaging without personal data
Häglund, E.
;
Björklund, J.
- In:
Journal of current issues and research in advertising
45
(
2024
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10015191718
Saved in:
7
Computational advertising for meaningful brands, the public purpose, and a sustainable ecology : a call for research into a systems approach and modeling applications of llms in marketing and advertising
Pearson, Stewart
- In:
Journal of current issues and research in advertising
45
(
2024
)
3
,
pp. 357-367
Persistent link: https://www.econbiz.de/10015191722
Saved in:
8
Guilty displeasures? : how Gen-Z women perceive (in)authentic femvertising messages
Buckley, Anna Christine
;
Yannopoulou, Natalia
;
Gorton, …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10015191738
Saved in:
9
Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
Saved in:
10
The role of perceived surveillance and privacy cynicism in effects of multiple synced advertising exposures on brand attitude
Segijn, Claire M.
;
Kim, Eunah
;
Ooijen, Iris van
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 506-522
Persistent link: https://www.econbiz.de/10015191748
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