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Digital advertising in the age of generative AI
Baek, Tae Hyun - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
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Virtual tours encourage intentions to travel and willingness to pay via spatial presence, enjoyment, and destination image
Kim, Jihoon; Shinaprayoon, Thitapa; Ahn, Sun Joo - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 90-105
Persistent link: https://www.econbiz.de/10012821767