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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
12
Journal of marketing communications
6
Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European Journal of Marketing
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European journal of marketing
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of the Academy of Marketing Science
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Economic Psychology
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A Proposed Model for Explaining and Measuring Web Ad Effectiveness
Rossiter, John R.
;
Bellman, Steven
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10008121050
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