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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Business horizons
25
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Violent Commercials in Television Programs for Children
Shanahan, Kevin J.
;
Hermans, Charles M.
;
Hyman, Michael R.
- In:
Journal of current issues and research in advertising : …
25
(
2003
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10008118231
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2
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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3
Fine-Tuning Advertising Designed to Reduce the Stigma of Mental Illness
Gelb, Betsy D.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10008167828
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Advertising to Communicate Public Policy: Applying Lessons from Federal Tax Law
Gelb, Betsy D.
;
Meade, Janet A.
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10008116025
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5
How Social Insecurity and the Social Meaning of Advertising Reinforce Minority Consumers' Preference for National Brands
Wyatt, Rosalind J.
;
Gelb, Betsy D.
;
Geiger-Oneto, Stephanie
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10008124690
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