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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
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Handbook of service science ; [Vol. 1]
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Services Advertising and Integrated Marketing Communications: An Empirical Examination
Carlson, Les
;
Grove, Stephen J.
;
Dorsch, Michael J.
- In:
Journal of current issues and research in advertising : …
25
(
2003
)
2
,
pp. 69
Persistent link: https://www.econbiz.de/10008117834
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