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A Comparative Content Analysis of Advertising Practices to Children
Bakir, Aysen; Palan, Kay M.; Kolbe, Richard H. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 247-262
Persistent link: https://www.econbiz.de/10010115986
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Agentic and Communal: Multinational Analysis of Gender Portrayal in Children's Television Commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10010082616
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A comparative content analysis of advertising practices to children
Bakir, Aysen; Palan, Kay M.; Kolbe, Richard H. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 247-262
Persistent link: https://www.econbiz.de/10009770221
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage
Muehling, Darrel D.; Laczniak, Russell N.; Ehrich, … - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 229-246
Persistent link: https://www.econbiz.de/10010115985
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Context Effects in the Measurement of Attitude Toward the Advertisement
Laczniak, Russell N.; Teas, R.Kenneth - In: Journal of current issues and research in advertising : … 24 (2002) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10008119118
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Antecedents of Mothers' Attitudes Toward the FTC's Rule for 900-Number Advertising Directed at Children
Laczniak, Russell N.; Carlson, Les; Walsh, Ann - In: Journal of current issues and research in advertising : … 21 (1999) 2, pp. 49-58
Persistent link: https://www.econbiz.de/10008120870
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Advertising Message Involvement: The Role of Enduring and Situational Factors
Laczniak, Russell N.; Kempf, DeAnna S.; Muehling, Darrel D. - In: Journal of current issues and research in advertising : … 21 (1999) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10008121048
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Advertisers' Implementation of CARU Guidelines for Advertising Targeted at Children
Ji, Mindy F.; Laczniak, Russell N. - In: Journal of current issues and research in advertising : … 29 (2007) 2, pp. 27-38
Persistent link: https://www.econbiz.de/10008125023
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Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.; Laczniak, Russell N.; Ehrich, … - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 229-246
Persistent link: https://www.econbiz.de/10009770222