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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Insights on account planning : a view from the Indian ad industry
Patwardhan, Padmini
;
Patwardhan, Hemant
;
Vasavada-Oza, …
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003929299
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