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Virtual World Experiential Promotion
Krishen, Anjala S.; Hardin, Andrew M.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10010115987
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Virtual world experiential promotion
Krishen, Anjala S.; Hardin, Andrew M.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10009770219
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Asian females in an advertising context : exploring skin tone tension
Krishen, Anjala S.; LaTour, Michael S.; Alishah, Elnaz … - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10010383158
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Identifying with the brand placed in music videos makes me like the brand
Krishen, Anjala S.; Sirgy, M. Joseph - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10011529728