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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Risk analysis : an international journal
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Why are Endorsements Effective? Sorting Among Theories of Product and Endorser Effects
Mittelstaedt, John D.
;
Riesz, Peter C.
;
Burns, William J.
- In:
Journal of current issues and research in advertising : …
22
(
2000
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10008120541
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