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Advertising Agency Compensation, Client Evaluation and Switching Costs: An Extension of Agency Theory
Davies, Mark; Prince, Melvin - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 13-33
Persistent link: https://www.econbiz.de/10008438580
Cover Image
Advertising agency compensation, client evaluation and switching costs : an extension of agency theory
Davies, Mark; Prince, Melvin - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 13-31
Persistent link: https://www.econbiz.de/10003986997