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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications
Gupta, Pola B.
;
Balasubramanian, Siva K.
;
Klassen, …
- In:
Journal of current issues and research in advertising : …
22
(
2000
)
2
,
pp. 41-52
Persistent link: https://www.econbiz.de/10008120195
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