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The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine
Jun, Sunkyu; Putrevu, Sanjay; Hyun, Yong J.; Gentry, … - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10008117840
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An Investigation of Newspaper Ad Memory As Affect Context Involvement and Ad Size -- A Korean Case
Hyun, Yong J.; Gentry, James W.; Park, Chanwook; Jun, Sunkyu - In: Journal of current issues and research in advertising : … 28 (2006) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10008126891