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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
5
Journal of advertising
4
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of Consumer Research
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing Letters
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Marketing letters : a journal of research in marketing
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Economics Papers from University Paris Dauphine
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European journal of marketing : EJM
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Consumer culture theory
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European Journal of Marketing
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Advertising Research
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Journal of Business Research
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Journal of Consumer Affairs
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Journal of business ethics : JOBE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing
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Post-Print / HAL
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Research in consumer behavior
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of business strategy
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The moderating role of social norms on the effects of product placement in television fiction : a field study in Brazil
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10011304692
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