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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Advertising effects
76
Werbewirkung
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Advertising
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Werbung
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Consumer behaviour
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Torres, Ivonne M.
4
Haley, Eric
3
Yoon, Hye Jin
3
Beentjes, Johannes W.
2
Bosman, Jan A. M.
2
Carlson, Les
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Chou, Hsuan-yi
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Eisend, Martin
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Evans, Nathaniel J.
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Gangadharbatla, Harsha
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Gisbergen, Marnix S. van
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Hoy, Mariea Grubbs
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Ketelaar, Paul E.
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Lee, Yoon-joo
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Lien, Nai-hwa
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Luna-Nevarez, Cuauhtemoc
2
Malkewitz, Keven
2
Nelson, Michelle R.
2
Park, Dooyeon
2
Putrevu, Sanjay
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Reid, Leonard N.
2
Stafford, Marla Royne
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Venger, Olesya
2
Aalberts, Robert J.
1
Abernethy, Avery M.
1
Ahn, Regina
1
Aiken, K. Damon
1
Akhavan, Roya
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Alishah, Elnaz Jalilipour
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Anghelcev, George
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Appiah, Osei
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Avery, Elizabeth Johnson
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Bakir, Aysen
1
Ball, Jennifer Gerard
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Bee, Colleen
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Beerli-Palacio, Asunción
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Chang, Chia-hsin
1
Chapa, Sindy
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
295
Journal of business research : JBR
283
International journal of advertising : the review of marketing communications
254
Journal of advertising : official publication of the American Academy of Advertising
243
International journal of advertising : the quarterly review of marketing communications
238
Journal of marketing communications
227
Psychology & marketing
142
Journal of promotion management : JPM
139
Marketing science
127
Journal of retailing and consumer services
123
Journal of promotion management : innovations in planning and applied research
101
European journal of marketing : EJM
82
International journal of internet marketing and advertising : IJIMA
76
Journal of marketing research : JMR
74
Health marketing quarterly
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Marketing letters : a journal of research in marketing
65
Journal of current issues and research in advertising
64
Economics Papers from University Paris Dauphine
63
SpringerLink / Bücher
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Marketing : ZFP ; journal of research and management
54
Asia Pacific journal of marketing and logistics
51
The journal of product & brand management
51
Young consumers : insight and ideas for responsible marketers
51
Journal of marketing
47
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
45
MPRA Paper
44
International journal of sports marketing & sponsorship
43
Journal of international consumer marketing
43
Marketing intelligence & planning
42
The journal of brand management : an international journal
39
Cogent business & management
38
Journal of the Academy of Marketing Science
38
European journal of marketing
37
NBER working paper series
35
CESifo Working Paper
34
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ECONIS (ZBW)
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1
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
2
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
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3
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
4
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
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5
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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6
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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7
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Klug, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
8
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
9
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya
;
Wolburg, Joyce Marquette
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
Saved in:
10
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
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